Alie Jane is one of the most recent stores to open on The Hunter St Mall. An exciting collection of travel accessories, textiles and retro pieces, all of which Alie designs and makes herself. The range includes fabric, bags, wallets, masks, shower caps, cushions, bunting and clothes.
After training as a photographer and completing a degree, Alie soon found herself travelling. It was while overseas back packing, she had the idea to design and make travel accessories. The look of her travel wallet was so unappealing she was inspired to create one that was attractive, so no more ugly money belts.
The manufacturing journey began in a Melbourne studio, while completing a business course. Unable to find the right location and market, Alie returned to Newcastle and continue to create in a private studio. A shop became available in the Hunter St Mall and with lots of promising feedback on her product, Alie signed the lease.
With an overwhelming opening day, the shop is thriving thanks to Alie’s creativity and an ever-increasing store presence in The Mall.
Alie’s style is vintage and modern, with a true passion for unique fabrics. The fabric is sourced from Japan and is available to purchase by the metre.
Inspiration for products comes from extensive travels and markets, always seeking out unique fabrics for future designs. Alie recommends when designing, be confident with your ideas, “if you like it, do it”. When using fabrics, mix it up and if it catches your eye, go with it.
See more of the range at http://www.aliejane.com.au
Shop 4, 200 Hunter St. Mall